Eoin Kearney  |  Marketing & Brand Strategist

Profile

I am a marketing and brand strategist who has worked internationally for companies within already established markets, as well as start-ups entering new markets. I believe my achievements in previous roles can be credited to both my strong entrepreneurial spirit and drive to build new communities, educate consumers and ultimately identify like-minded people who embrace the brand

Skills & Competencies

    • Leadership, People Development, Customer Experience Design, Value Proposition Design
    • Networking, Negotiation, Business Development, Critical Thinking, Digital Communications
    • Creative Direction, Copywriting, Photography, Video Editing, Graphic Design, Adobe Creative Suite

Work Experience

Feb 2020 – Present | Jun 2005 – Jun 2013

Marketing & Brand Strategist
Freelance | Various Locations

  • Strategic and creative direction for 40+ clients across multiple industries
  • Development of brand including; identity design, customer experience and internal culture
  • Production and facilitation of marketing/brand focused training workshops
  • Design/video editing for print, digital and live events
  • Web/social media development, content development, copywriting
  • Improved client processes resulting in 20% efficiency gains
  • Design/video editing for print, digital and live events
  • Customer relationship management and logistics for large-scale private and corporate events

Sep 2019 – Jan 2020

Head of Marketing
Rockstart | Amsterdam, The Netherlands

  • Influenced decisions by providing a marketing perspective as a member of the Management Team
  • Development of marketing as a support function to advance overall company value proposition
  • Design and presentation of a new framework for marketing and brand strategy
  • Alignment of the brand narrative and content ideation to create a wider communication strategy
  • Authored content and coordinated media relations approach for both in-house and external parties

Feb 2019 – Aug 2019 | Jun 2014 – Apr 2017

Senior Brand Manager / Manager, Customer Experience & Education
Glendalough Distillery | US / Europe

2019
  • Returned to support Glendalough Distillery on an interim basis to strengthen and maintain customer satisfaction, brand development and event management during both distributor and staff transition
2014 – 2017
  • Played an integral role in the distillery’s success, which now exports to 40+ markets and is valued at €20M+
  • Instrumental to the set-up of US and Irish markets, resulting in business growth of 300% per annum
  • Established and shaped both travel retail presence and experience within Dublin, Cork and Shannon Airports
  • Management and negotiation of third-party activation, market development and distributor relationships
  • Designed, developed and delivered educational and experience programmes for stakeholders and consumers
  • Completed in-depth studies on both internal and external processes
  • Research and analysis of new product development and consumer insights
  • Successfully pioneered Glendalough’s first National Sustainability Charter
  • Represented as SME at trade/consumers fairs both at home and in export markets
  • Project Management of promotional campaigns and product launches
  • Administration and maintenance of website, email system and other I.T. services

May 2017 – Jul 2018

Head of Marketing and Member Experience
Entrepreneurial People Co-Working Hub | Lyon, France

  • Achieved full capacity within year one, an increase of over 80%
  • Responsible for overall marketing strategy and brand architecture, profit modelling and revenue forecasting
  • Research, analysis and mapping of market, competitor and consumer insights
  • Cultivated the E.P. community through VoC, people management, leadership and member retention
  • Creative direction, both digital and traditional e.g.; graphic design, copywriting, web/content development
  • Overhauled digital marketing approach resulting in exponential growth through SEO and Social Media
  • Conceptualised and designed coworking, conference and common areas
  • Managed sourcing, negotiation and procurement of third-party service providers
  • Achieved organic page one ranking on Google within two months of website relaunch
  • Increased Instagram following organically by 388% over 4 months to 1000+ followers

Jun 2013 – Jun 2014

Market Advisor (MSc)
Bord Bia (Irish Food Board) Marketing Fellowship | New York, USA

  • One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
  • Study of emerging and potential strategic shifts in the global food industry with a strong focus on leadership themes in food and agribusiness
  • Development of effective customer value propositions across a four-client portfolio
  • Completed client-specific R&D assignments related to consumer and competitor sets
  • Researched and provided insights on client route to market strategies
  • Liaised with relevant distributors and importers to implement direct sales strategies
  • Developed and managed client-specific brand activations to enhance consumer knowledge and experience
  • Formulated and delivered training for key accounts across the portfolio

Academic Education

  • MSc Business, Leadership & Management Practice
    UCD Michael Smurfit Graduate Business School
  • MSc International Marketing Practice
    UCD Michael Smurfit / Bord Bia (Irish Food Board)
  • BA Hons Communications and Public Relations
    Institute of Technology, Carlow

Professional Education

  • Professional Diploma, High-Performance Sales & Business Development
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Advanced Management Performance
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Strategic Growth (Food Industry)
    UCD Michael Smurfit Graduate Business School

Additional Information

Irish / EU Citizen, Irish Passport Holder

Full Irish / EU, B Category Driver’s license