Eóin Kearney  |  Marketing & Brand Strategist

Profile

Marketing and brand strategy leader with 15+ years’ in multiple areas of business; from multinationals working within already established markets to start-ups entering new markets.

My international experience includes but is not limited to; marketing and communications, project management, business development and creative direction. I believe my achievements in previous roles can be credited to both my strong entrepreneurial spirit and drive to develop and build new communities, educate consumers and ultimately identify like-minded people who embrace the brand.

Skills & Competencies

    • Leadership and People Development, Creating and Developing Relationships, Communications
    • Networking and Business Development, Brand Strategy, Critical Thinking, Value Proposition Design
    • Creative Direction, Copywriting, Photography and Video Editing, Graphic Design, Adobe Creative Suite

Work Experience

Sep 2019 – Jan 2020

Head of Marketing
Rockstart | Amsterdam, The Netherlands

  • Influenced decisions by providing a marketing perspective as a member of the Management Team
  • Development of marketing as a support function to advance overall company value proposition
  • Design and presentation of a framework for new marketing and brand strategy
  • Alignment of the brand narrative and content ideation to create a wider communication strategy
  • Authored content and coordinated media relations approach for both in-house and third parties
  • Responsible for marketing team, training and development

Feb 2019 – Aug 2019

Interim Senior Brand / Market Manager
Glendalough Distillery | Ireland

  • Supported Glendalough Distillery on an interim basis to strengthen and maintain client satisfaction, brand development and event management during both distributor and staff transition
  • Please see previous role below for more details

May 2017 – Jul 2018

Head of Marketing and Member Experience
Entrepreneurial People Co-Working Hub | Lyon, France

  • Achieved full capacity of the hub within year one, an increase of over 80%
  • Responsible for overall marketing strategy and brand architecture,
    profit modelling and revenue forecasting
  • Cultivated the E.P. community through people management, leadership and member retention
  • Creative direction, both traditional and digital including; website redesign, website redesign, copywriting, content development
  • Research, analysis and mapping of market, competitor and consumer insights
  • Conceptualised and designed coworking, conference and common areas
  • Managed sourcing and procurement of third-party service providers
  • Troubleshooting and management of internal I.T. systems
  • Organisation of both internal and external networking events
  • Achieved organic page one ranking on Google within two months of website relaunch
  • Increased Instagram following organically by 361% over 4 months to 1000+ followers

Jun 2014 – Apr 2017

Brand Manager / Manager, Consumer Experience & Education
Glendalough Distillery | New York, USA / Ireland

  • Instrumental to the set-up of the business in New York, Ireland and Dublin Airport resulting in business growth of 300% per annum
  • Management of third-party activation, market development and distributor relationships
  • Designed, developed and delivered educational and experience programmes for both stakeholders and consumers along with staff training, education and development
  • Completed in-depth studies on both internal and external processes
  • Research and analysis of new product development and consumer insights
  • Successfully pioneered Glendalough’s first Bord Bia Origin Green sustainability charter
  • Represented as SME at trade/consumers fairs both at home and internationally
  • Project Management of promotional campaigns and product launches
  • Coordinated and liaised with local and national third-party events/festivals
  • Administration and maintenance of website, email system and I.T. services

Jun 2013 – Jun 2014

Market Advisor (MSc)
Bord Bia (Irish Food Board) Marketing Fellowship | New York, USA

  • One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
  • Study of emerging and potential strategic shifts in the global food industry with a strong focus on
    leadership themes in food and agribusiness
  • Researched and provided insights on client route to market strategies
  • Development of effective customer value propositions across a four-client portfolio
  • Liaised with relevant distributors and importers to implement direct sales strategies
  • Coordinated and executed new market entrance strategy for Glendalough Distillery
  • Developed and managed client-specific brand activations to enhance consumer knowledge and experience
  • Formulated and delivered training for key accounts across the portfolio
  • Completed client-specific R&D assignments related to consumer and competitor sets
  • Design of account-specific POS and other marketing material

June 2005 – Jun 2013

Marketing & Communications | Various Locations

  • Strategic and creative direction for 30+ clients across multiple industries
    (FMCG, agrifood, innovation, education, fashion, entertainment and the arts)
  • Development of brand stories and identity design, packaging design and brand asset management
  • Generated 8% of national sales, National Student Broadband Initiative
  • Streamlined client processes resulting in 20% efficiency gains
  • Production and facilitation of marketing/brand focused training workshops
  • Customer relationship management and logistics for large-scale private and corporate events
  • Mentor, Technological University Dublin Societies (2005 – Present)
  • Lecturer, Portobello Institute (Graphic Design and Event Management)
  • Design/video editing for print, digital and events
  • Web/social media development, content development, copywriting
  • Technical/I.T. support for both clients and live events
Notable Clients:

Technological University Dublin, Katawave, MomentFeed, Engineers Ireland, Intel, Campus.ie, O2

Academic Education

  • MSc Business (Leadership & Management Practice), Dec 2014 – Sep 2020
    UCD Michael Smurfit Graduate Business School
  • MSc International Marketing Practice, Jun 2013 – Jun 2014
    UCD Michael Smurfit / Bord Bia (Irish Food Board)
  • BA Hons Communications and Public Relations, Sep 2005 – Jun 2008
    Institute of Technology, Carlow
  • B Eng Electrical & Control Systems, Sep 2000 – Jun 2003
    Technological University Dublin, (formerly DIT)

Professional Education

  • Professional Diploma, High-Performance Sales & Business Development
    UCD Michael Smurfit Graduate Business School, Oct 2019 – Sep 2020
  • Professional Diploma, Advanced Management Performance
    UCD Michael Smurfit Graduate Business School, May 2016 – Jan 2017
  • Professional Diploma, Strategic Growth (Food Industry)
    UCD Michael Smurfit Graduate Business School, Dec 2014 – Jun 2015

Additional Information

Irish / EU Citizen, Irish Passport Holder

Full Irish / EU, B Category Driver’s license